Tuesday, December 25, 2012

Generation Y

Being a Millennial by definition(Age 16-34), I found the study pretty interesting and right on. Original Post
  • The Millennial generation is poised to leave its mark on the world—and its dollars in the cash registers of restaurants and stores in the U.S. 
  • Millennials—both men and women—are knowledgeable about clothing, like buying it, and are forming strong brand preferences. 
  • To keep these shoppers coming, savvy owners of malls and mall stores will focus on six key principles of attraction.

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